What’s The Deal With Blogs, Anyway?

Blogging hasn’t always been around, and it hasn’t always been a popular form of social media. Many people are scared to try out blogging because they aren’t confident in their writing or don’t feel like people would be interested in what they have to say, so it would be a waste of their time. I, however, believe that blogs are a great use of your time! There are so many benefits to blogs, whether you’re someone who wants to write about their hobbies from the comfort of your own bedroom, or a company trying to expand their brand.

Personal Blogging

  1. Become a better writer. Being a better writer can help you in many aspects of your life! Employers are always looking for skills that they don’t have to teach you, and writing could always be one.
  2. Connect with others who share your interests. Enjoy knitting? Love learning about fitness and health? Blogging about these things can easily connect you with others who are also interested in them! You can build your own social network, tailored just for you.
  3. Make some extra cash. There are tons of bloggers out there who have turned little hobbies into some serious income. With just a bit of creative planning and advertisement, you can easily start making some money too!

Professional Blogging

  1. Communicate with customers. Blogs can allow you to communicate with the people who matter to your company most on a more personal level. It’s easy to attract new customers that are interested in your company through the social network of blogs.
  2. Drive traffic to your website. Hubspot talks about how blogging is basically free advertising. Instead of paying extra to get your company’s name out there, your blog will pop up on search engines and attract more visitors!
  3. Little effort, a lot of benefits. One blog post can drive up your traffic a lot more than you think. Sure, it’ll get read and tossed around on social media for a bit and probably die down, but it’s going to show up in search engines for quite some time. A post today with a few hits could turn into a million hits a year later when a news story hits that is relevant to your post.

So if you’re one of those people who are scared of starting a blog, don’t be! Get some practice in and take the chance.

The Five Types of Bloggers (lifehacker.com)

-Marisa

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