Instagram is a fairly new social media network (so new it’s not even in our textbook!) that has grown immensely over the past few years. With a huge amount of users, Instagram is definitely in my top five of the most important social media sites… and yet, it still seems to get overlooked. Many brands and companies have a great presence on Facebook and Twitter, yet seem to completely ignore Instagram. Instagram is basically just a photo sharing app, yes, but it’s so much more than that! I think many people don’t see the point of Instagram because you can easily share pictures and more on Facebook or Twitter. There are many benefits to Instagram, though. Here are just a few:
1. Building trust and personality – This is the most important benefit! Instagram gives you a chance to show your company in a very informal, relaxed environment. According to koozai, showing the day-to-day business of your company gives a personal feel and shows your customers you’re more than just a name. Getting involved on a personal level with your audience really makes them want to get involved with you!
2. Gaining a competitive advantage – Again, koozai talks about how only about 2% of businesses are on Instagram, which is crazy! However, this gives you a great advantage. Take advantage of what other people are not. Your brand is going to stand out a lot more if you’re one of the only few actually getting involved with your audience and letting them get to know you on a personal level.
3. Reaching Target Market – This is a huuuuuge one! Instagram has a very specific user base of people mostly between the ages of 18 and 30, so anyone with a target audience of that age group should absolutely be taking advantage of this. Young people everywhere are all over Instagram, so it’s important to get on there and connect with them if they’re who you’re wanting to target. In fact, I’d say that that age group is probably most prominent on Instagram. Facebook has a wider age range, with older people logging on more and more every day, and Twitter is also starting to spread to the older age group. Instagram is the only one that still is mostly the “young crowd”. Take advantage!
Not only does Instagram have all of these great benefits, but it is simple. That is how photo sharing is better on Instagram than Facebook or Twitter. On those sites, you have to scroll through tons of text posts and links to see the occasional picture, but on Instagram, that’s all you see! Sure, there’s the occasional long caption, but it’s placed neatly below the photos and it’s easy to scroll through them and find what you want. The search feature is also really great, because you can see what your followers are up to, also. So if you’re not on Instagram yet, what are you doing?!