Spring is finally here, which means it’s time to get outside, breathe in the fresh air and start planting a garden.
Olivia, this is a social media blog. Why are you talking about gardening?
Stick with me.
Imagine you have just planted a beautiful garden filled with flowers, vegetables and herbs. You love your garden and have invested a lot of time into planting everything. Then, as weeks go by, you slowly begin to neglect your garden. You don’t water it, don’t pull out weeds and you don’t defend it from pests. At harvest time, you’re shocked at the state of your garden. The plants are shriveled and eaten by insects. All of your hard work planting the garden was a waste.
Okay, sorry for the long analogy. The sad truth is, this same scenario can easily be seen in many social media strategies that companies use. Why waste time setting up a social media presence if you don’t plan on taking care of it and, most importantly, monitoring it?
There are a lot of ways to monitor what is going on in the social media world. From a simple Google search of your company’s name to advanced software, you can easily keep tabs on what is going on in your industry and who is talking about you.
Here are some easy (and less expensive ways) to monitor your social media. Let’s keep going along with the gardening theme and say we are a seed company.
A Google search-Search everything from your company name to your industry to your competition. Oh yeah, did I mention social media monitoring is a must if you want to know what your competition is doing? Use Boolean operators (AND, OR, NOT) to make your search results more relevant.
Hashtags-This is a great way to find more specific things your audience is talking about. A search of #springtime or #gardening will bring up a lot of relevant posts that you can either get involved with by interacting or just using it as research. Also search your company name on these platforms to see what kind of mentions you are getting.
Fancy software- Brandwatch posted a list of the top 10 free social media monitoring tools. Is anyone surprised that HootSuite is number one? Many of these sites are so easy to use and do most of the work for you. This is a definite must and many offer advanced options if you are willing to pay (consider it an investment.)
These strategies do your company good just like watering and weeding are good for your garden. You can weed out any problems, like an issue with one of your products, and “water” your social media accounts by creating stronger relationships that result in better business.
Okay, maybe the analogy got out of hand. Either way, definitely monitor your social media.