Since social media is on the move, it is time for companies to roll with it. Companies need to use social media to their advantage and the only way to do this is to monitor their social medias. I know, I know, who wants to do all the work that it takes to monitor social media, but it will be worth it! I promise! This article list five reasons as to why monitoring your social medias will be beneficial to your business.
The first reason being that monitoring your social medias will help you understand just exactly where you stand. Although the audience on social media can be tough, it would be nice to know what your consumers truly think of you and your company.
The second reason will allow you to jump at opportunities. A company should look at social media users as potential customers. With monitoring social medias it will allow brands to reach out to their customers. The article used the example of if a company is selling coffee,and a user post about their need for caffeine, that organization can reach out to them and put their brand name in users minds. It is all about going the extra mile.
The third reason is being crisis control. Social media can get ugly very quickly so companies cannot let users trash their reputations. When dealing with a upset customer they simply need to fix the problem and properly satisfy the upset customer as best you can before they try to ruin your reputation anymore than they already have.
The fourth reason is identifying influencers. Using social media monitoring it will allow brands to see who and has the biggest positive impact on your company. Those are the people companies will want on their side. Brands will need to answer and market their products to those customers
The last reason social media monitoring will benefit companies is because it will allow them to learn what works. By monitoring your social medias you can see what post people are responding to more and then you can continue to make similar post.