Having unmonitored social media accounts is best described by our textbook as being a ship at sea without any kind of navigation or radar. It’s like blindly putting everything out there and just kinda hoping the magic happens itself. Unfortunately, it’s just not that easy!
Cision gives some really great benefits to monitoring your accounts. The process of tracking and measuring your social media may sound kind of complicated, but it’s entirely worth it in the end and an absolute must if you want to improve your brand.
- Respond to complaints – this is my favorite benefit. By paying attention to what’s happening with your accounts, you can quickly see any customer issues and take care of them before they become even bigger problems. Your customers will appreciate that you took their complaints seriously, and you’ll be able to prevent negative news about your brand spreading around the internet.
- Manage any crisis – this is pretty similar to the last one, but is very important because as soon as something bad happens, you can hit your accounts and start working on your crisis plan. Some of the worst crises have been managed well by simply updating your audience on what’s going on and how you plan on fixing it.
- Monitor the competition – the easiest way to check out what your competitors are doing is by seeing what they’re posting and what other people are saying about them! Their accounts will be just as transparent as yours; you can see exactly what they’re up to from an audience perspective.
These are just a few of the reasons you should be monitoring your social media accounts. You can have all the strategies and tactics you want, but without means to measure your success, how do you know if you are successful? Take the time to measure your likes and comments or the conversations surrounding your brand. It will be well worth it in the end.