Public relations has changed so much over the years. It’s hard to believe, but PR did exist before social media was huge; it existed before the Internet was even a thing! Ivy Lee, also known as the founder of modern day public relations, surely couldn’t have predicted that public relations would be as it is now. Starting out as merely some crisis communication and advocation, PR is so much more now. This article talks about some of the latest trends in social media PR.
Infographics haven’t been around for that long, but I think they’re pretty dang cool. What better way to share information about your brand than in a creative and colorful graphic? Infographics are great because they’re easy to read and easy to share. Reading things online is a lot easier when things are in chunks or separated into sections, and this is exactly what infographics do. I see infographics sticking around for a long, long time. Maybe they’ll combine infographics with gifs eventually!
Brand advocation is something that is pretty big but isn’t always as obvious as sharing an infographic. Whenever people have positive things to say about your brand on Twitter or Facebook, it’s like free public relations! So many people use social media to talk about the things they like (and dislike), and this is certainly something that’s only been around as long as social media has. More and more companies are gaining a big social media presence, and it’s a great way to get your audience involved.
Instagram was pointed out in the article as one of the newest forms of social media, and I have to agree that it is becoming quite trendy. The thing about Instagram is that it’s always evolving and changing, even if it hasn’t been around as long as Facebook has. Instagram has only had video sharing for maybe less than a year, and that alone is a huge change! They recently updated to add hashtag-able emojis, which I think is pretty cool. Instagram does a really good job at listening to what people want and updating frequently to meet these needs. I can see Instagram easily surpassing Facebook and maybe even Twitter as the most popular social media site in the future.
There are so many cool things with social media that have barely been around for a year. If you think back to when you first started using some of these social media sites, things were way different. Social media is constantly evolving into something bigger and better. I can only imagine what our favorite social media sites will look like in 5 years!